message from the president / our vision

  • president
  • message from the president

    At DADWAY, Inc. our business is based on the principle of creating products and projects that help fathers enjoy raising their children while actively promoting paternal involvement in child rearing.

    DADWAY was founded in 1992. In those days, Japanese people took it for granted that women had to take care of their children. I, however, voluntarily created many opportunities to get to know my children better by taking them out to see nature shortly after their birth, and to enjoy outdoor activities such as camping together. Child rearing is a back-breaking job and requires a great deal of patience. But I have become fully aware as father that the joy and fulfillment that came with it offset the hard times while providing me with a perfect opportunity to grow up. I thought, "Child rearing is too rewarding to be experienced only by mothers, I want to keep contributing to the wonderful task of child rearing" and founded this company. Since then we have explored useful and adorable baby gear that are popular among world's father and mother. We have also sought educational toys that help children learn from all over the world, and introduced them to parents in Japan while also creating our own child rearing products. On this occasion, I'm proud to announce that our unique DADWAY brand products are available for purchase by our customers abroad. We hope to deliver our Japanese-designed durable, safe and "kawaii" child rearing products to as many families as possible. At DADWAY, we implement our business activities as we keep in mind an idea that Rachel Carson* advocated in one of her books entitled, The Sense of Wonder: to retain great human sensibility of appreciating the mysteries of nature. Let's fill the earth, our precious planet, with families with happy smiles.

    *Rachel Louise Carson (1907-1964): American marine biologist and nature writer.

Kimihiko Shiratori
Representative Director and President,
President sign

our vision

Our goal is to make child rearing more interesting and exciting for fathers.
DADWAY helps you making a happy family with amile.

We support the welfare of your family based on our own "life concept". DADWAY advocates a life concept, the definition of which is to continue to ponder the meaning of love, joy, pain, and grief in life as you welcome your children into the world, raise them and live with them, to make life better for your family.

We encourage our staff to be curious and ambitious. We also believe that it is important to take action. These values are inspired by the sense of wonder as advocated by the late Rachel Carson.

We are committed to maximizing the welfare of our clients and their families as well as our staff.

We believe in the importance of transparent and fair corporate behavior and are dedicated to being an honest and reliable company.

We respect the individuality of each one of our employees and strive to create a work environment, in which they feel inspired to do their job while enjoying themselves.

We promote open communication in the workplace to improve teamwork and our overall ability as a company.

We strive to remain a company that has a deep love of nature and commitment to protecting our global environment.