Our History

Kimihiko and Yukiko Shiratori launches the DAD-WAY project based on their idea of supporting paternal involvement in child rearing, They create trial models of the "Two-way Baby Holder" and "Choi-nose (easy-to-mount) Waist Pouch."

On October 1, DAD-WAY INC. is established. The company takes the first step as a manufacturer of child rearing products by opening an office in Sugeta-cho, Kanagawa-ku, Yokohama, where 27 items are initially sold.

Kosmo Corporation, located in the USA in SoltLake City, Utah begins to operate as DAD-WAY's overseas branch.

DAD-WAY begins distributing tonga baby carriers manufactured by FILT, a French company. This product becomes DADWAY's super best seller.

"Sierra Stove" and "Bottle Harness", of the Noasobi (outdoor recreation) line are launched.

DAD-WAY introduces fleece products to the Japanese baby product market by commencing distribution of "Fleece" manufactured by Baby Bag.

"Father Bag" is introduced to consumers through the Tsuhan Seikatsu, a mail-order catalog published by Catalog House.

DAD-WAY begins distributing "Baby Chair" manufactured by Cherry Tree. This product was the first ultraviolet protective baby product sold in Japan.

The company also begins distributing a multi-purpose folding shovel by ?). This product became a topic of conversation when it was purchashe for use by the NATO military.

DAD-WAY develops "Two-way System Tote" jointly with KIVA Designs, followed by the "Three-way" and the "Four-way" models.

A parent-child outdoor event sponsored by DAD-WAY is held at the Takashimaya Department Store in Tamagawa, setagaya ward, Tokyo.

DAD-WAY begins distributing "Reflector Suit" manufactured by Illuminite.

A social event related to child rearing in Japan: A TV commercial of Honda Motor's step wagon entitled, "Where Shall I Go with My Kids?" causes a sensation.

A social event related to child rearing in Japan: The Ministry of Health, Labor and Welfare of Japan publishes a public service announcement poster with the printed message, "Men who do not participate in child rearing are not called fathers" printed on it. SAM, a popular Japanese male dancer ,SAM, poseds for the poster. At that time, he was married to a famous female Japanese pop singer, with whom he had a child.

DAD-WAY develops and begins selling "Shell Jump Suit." A social event related to child rearing in Japan: The Equal Employment Opportunity Law (1985) takes effect as amended. The Child-Rearing and Nursing Care Leave Law is amended.

"Seat 2 Go" is launched, introducing a new way of "strolling with your children."

DAD-WAY enters into an official agency agreement with Sassy Inc.

Sassy makes its debut in Japan in the baby clothes and goods magazine, Akasugu published by RECRUIT CO., LTD., and receives massive response.

DAD-WAY celebrates its tenth anniversary.

The company begins distributing the TAF TOYS products from Israel.

DAD-WAY begins producing its original Art Series baby products.

The company also launches a full-scale entry into the Japanese stroller market with the distribution of the baby buggy, "MICRALITE" from England.

DAD-WAY enters the pet products industry by commencing distribution of the Petstages products.

The company's main office relocates to Shin-Yokohama, Kohoku-ku, Yokohama City and opens a show room.

The Nuby nursing bottles and pacifiers by Luv n'CareR make their debut in Japan and achieve great success.

DAD-WAY expands its business and divides its operation between the main office on the 7th floor and the show room on the 1st floor of the same building in Shin-Yokohama.

Social events related to child rearing in Japan: The Law for Measures to Support the Development of the Next Generation is enacted. Ordinary business owners are required to draw up action plans based on that law.
The Child-Rearing and Nursing Care Leave Law takes effect as amended, establishing an improved legislative setting for promoting compatibility between work and family.

"The Art Series is launched as Solby, DADWAY's private label.

dapipa, the collaborative brand developed jointly with 9brand is launched. The brand receives a great response from the media.

DAD-WAY celebrates its 15th anniversary.

The Tokyo store opens in Daikanyama.

Distribution of Lodger from the Netherland and SVANBABY from Sweden begins.

The Osaka Sales Office opens in Suita City.

DAD-WAY and Yokohama’s Naka Ward join hands in promoting support for child rearing.

DAD-WAY member exclusive child rearing service program is launched.

DAD-WAY begins distributing the Lamaze brand products. These products are inspired by Dr. Fernand Lamaze's ideas about child rearing.

The Ergobaby baby carriers from Hawaii achieve great success and become one of DAD-WAY's key commodities.

DAD-WAY receives the City of Yokohama Good Balance certification as a corporation that promotes compatibility between work and family life.

New series "BLACK＆WHITE" by Sassy make their debut in Japan．

Taking part in ABC　KIDS　EXPO,　DAD-WAY enters into　export project.

DAD-WAY begins distributing No.1 nipple brand NUK from Germany.

The ERGObaby baby carriers have received several Award in Japan. (Mothers selection award, Parenting award) Shogakukan-Shueisha Productions Co., Ltd. And DAD-WAY join hands in producing for child playroom.

Direct management stores open after another in Metropolitan area.
Yokohama Bay-Quarter (mar）、Ebina Vinawalk（June）Coppice Kichijoji（Oct）

ERGObaby baby carriers have received KIDS Design Award in 2010.

Pet　division of DAD-WAY begins distributing the LANCO products from Spain.

Yokohama City "Papa school project" is entrusted. Site "Yokohama daddy" starts

Direct management stores open more.
Futagotamagawa rise（Mar）　Lalaport Toyosu（Apr）

DAD-WAY begins joint developments of Application software for baby with Shogakukan academy. "Peekaboo" receives massive response.

New series "PINK RIBBON" by tonga make it debut and began to support of activity "Pink ribbon" that enlightens importance of earlier detection by medical examination of breast cancer.

DAD-WAY begins distributing OXO Tot manufactured by OXO which is famous for kitchen brand from NY. P kolino is launched, introducing a new wooden toys & interior goods.